Influencers can be integrated into your content brand to help grow its audience. We discuss two companies that are successful in achieving this goal: Emerson and GE. Content commoner, not king (32:55): Publishers are about to enter a phase Jewelry Retouching of branded content fatigue from advertisers, warns Brian Fitzgerald in a column on AdExchanger. Advertisers are discovering that creating branded content is a laborious process that doesn't scale well. Robert and I agree that great content takes time because it needs to be focused Jewelry Retouching on the needs of the audience and the behaviors you would like to cultivate in them. It's not easy to distribute this type of content programmatically across multiple platforms.
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3. Rants and Raves (40:03) Robert's rave: Robert likes an article from AdAge titled Media Planning Must Change in the Customer-Centric Jewelry Retouching Digital Economy. It does a terrific job of covering a number of key issues, including how to get audiences to want to Jewelry Retouching engage with us and how to organize around how our customers make purchasing decisions. Bottom Line: Take small actions that drive deep value with fewer people because they become your biggest fans. This excellent analysis is required reading for content marketers! Take small actions that generate deep value with fewer people.